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New video released on first recyclable e-motor (EU DEMETER)

Three years after launching its widely praised and award-winning first video, the ETN DEMETER team now proudly presents a follow-up animated video in which the flagship product of this 4 year-project is revealed. Meet the DEMETER e-motor, the first recyclable e-motor (for a hybrid electric vehicle) based on recycled NdFeB magnets. Featuring two of the DEMETER Researchers, Pranshu Upadhayay (Valeo) and Gwendolyn Bailey (KU Leuven), the video highlights the e-motor’s ecobenefits with respect to traditional, fossil fuel-driven ICEVs (Internal Combustion Engine Vehicles). The video sets the scene perfectly for the DEMETER Concluding Symposium (Leuven/Belgium, February 5-7, 2019) on rare-earth permanent-magnet motors and the e-mobility revolution. (Leuven, 22/1/2019)

DEMETER project

DEMETER is a EU Horizon 2020 European Training Network project that started in 2015 and which targeted the “Design and Recycling of Rare-Earth Permanent Magnet Motors and Generators in Hybrid and Full Electric Vehicles”. The 4-year project involves 15 young researchers, who collectively worked on developing a fully recyclable e-motor, which would also use recycled permanent magnets.

Award-winning video in 2016

Gwen Bailey winning the MSCA-ETN award for disseminationIn 2016 the DEMETER team launched a first animated video, in collaboration with the Belgian company Storyrunner. The video, featuring the DEMETER researcher Gwendolyn Bailey, explained the motivation behind the DEMETER project and the targeted goals.

The video was widely praised and won several prizes for excellent science dissemination. For instance, during the JRC EU4FACTS conference the ETN DEMETER video was awarded as an example on how science can contribute to evidence based policy making, sending out a clear example on what the project objectives are and how it relates to the broader international context.

New video on the DEMETER e-motor

Snapshot from the second ETN DEMETER videoAs the project is slowly reaching its final months, the ETN DEMETER team has produced a follow-up video, in which the flagship product of the project is revealed. The new video demonstrates the DEMETER e-motor, the first fully recyclable e-motor (for a hybrid electric vehicle) based on recycled NdFeB magnets.

Featuring two of the DEMETER Researchers, Pranshu Upadhayay (Valeo) and – once more –  Gwendolyn Bailey (KU Leuven), the video highlights the e-motor’s environmental benefits with respect to traditional, fossil fuel-driven ICEVs (Internal Combustion Engine Vehicles).

Concluding DEMETER Symposium

The video perfectly sets the scene for the DEMETER Concluding Symposium in Leuven (Belgium), on February 5-7, 2019. The DEMETER Symposium features a high-quality, “beyond-science-only” programme on rare-earth permanent-magnet motors and the e-mobility revolution. The 3-day Symposium provides the floor to invited international experts from industry, academia and the European Commission, as well as the early-stage researchers from the ETN DEMETER project who will present their final results. The Symposium includes two exciting panel discussions, which will stimulate a wider societal debate about the transition to a low-carbon mobility system, the requirement of critical metals (incl. rare earths), as well as the geopolitical aspects of rare earth sourcing. The Symposium is a co-organisation of DEMETER, SIM² KU Leuven and GloREIA. At this moment (22-1-2019) there are still 20 seats available. Registration for this Symposium can be done here.

Watch the new DEMETER video here

Key visual DEMETER Concluding Sympôsium

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